When you’re injured, we fight to win.
ZIPI Law is a personal injury firm out of Newport Beach, built by two attorneys who know the other side of the table — one a former insurance-company lawyer, the other injured himself in law school. Over $100M recovered, a 99% success rate, and a single promise: when you’re injured, we fight to win.
We built the brand and the digital front door to match that posture — a confident wordmark anchored by a column mark, and a site that turns an anxious search into a booked consultation.
The mark turns the firm’s initials into a courthouse column — a slab “ZIPI” wordmark in white with a single gold pillar standing in for the “I.” Steady, authoritative, and impossible to mistake on a billboard or a building.

Navy and gold carry the whole system: the trust of a courtroom, the confidence of a firm that takes on insurance carriers for a living. The same lockup reads from a phone screen to the side of the office.

The result
One identity that holds from the search result to the front desk — and a site that makes the free case evaluation the easiest step a hurt client takes all day.



