/ Client
Epicurious
Epicurious
We helped more people get cookin’.
When we got the opportunity to work with one of the leading cookware brands, let’s just say we were chomping at the bit. The Epicurious brand is valued and trusted by many cooking hobbyists and professionals alike — we needed to deliver an e-commerce experience that exceeded expectations.
epicuriouskitchen.com
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A full Shopify rebuild of epicuriouskitchen.com — collections, product detail, cart, and checkout reworked around a single goal: get cooks from inspiration to purchase without losing them along the way.
Mobile-first across every template — a clean menu, a tappable collection grid, and editorial moments that remind shoppers why they came to Epicurious in the first place.
A product detail template built for the way people actually shop on their phones — hero image, price, the story behind the product, and a primary action that stays in reach no matter how far you scroll.
The result
A modern Shopify storefront, launched December 2018, paired with marketing strategy and conversion optimization that turns trusted recipe traffic into cookware sales.
